Engineering Early-Stage Growth for Life Science Tools and TechBio

We help founder-led companies selling innovative and complex products along the pharma value chain lift off, with business development, AI-enabled go-to-market (GTM), AI search, and by enabling your marketing technology stack. We then execute and and advise you on growth. If it doesn’t influence the balance sheet, we don’t do it.

In a 2-week GTM audit, we can score your GTM maturity and suggest a tailored plan to reach your commercial goals.

Operating globally from Lund, Sweden, and Minneapolis, Minnesota

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Who I’ve worked with

The Costs of Fragmented Strategy

When commercial teams don’t align, sales and marketing say different things to different people, creating a confused marketplace with buyers that don’t understand your product or service’s value.

Result: unnecessarily long sales cycles, high CAC, high employee turnover, and building things nobody buys

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Fundamentals First.

  • What do our buyers want and need?

  • Where is business coming from and how do we develop more of it?

  • How are our solutions perceived?

  • How do we compare to the alternatives?

  • What marketing strategy is best?

Implementation next.

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  • Measure the right metrics

  • Reach more of the right buyers and fewer of the wrong ones

  • De-risk go-to-market with data, not a senior stakeholder’s opinion

  • Empower sales and marketing and product management with market intelligence

  • Educate and engage prospects at every touchpoint, with the right message

How we work

Based on your individual needs, we build a tailored service for your product to capture more value.

Commercial Clarity

  • Market validation

  • Market prioritization

  • Target account clustering

  • Ideal customer profile

  • Buyer personas & ID

Commercial Narrative

  • Customer-centric narratives

  • Buyer journey mapping

  • GTM plan & KPIs

  • Sales enablement

  • Messaging house

GTM Execution

  • Measurement and review

  • Personalized outreach and message testing

  • AI search and SEO

  • Marketing and RevOps

  • AI-enabled dashboards

The first step is to align commercial teams. Then storytelling that extends your reach.

When we understand how value is defined through the lens of the customer, we can position products better and tell the right story.

The world is moving fast, and we can’t risk falling behind. So let’s make sure the value of your solutions are clear throughout the customer journey.

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Let’s talk

Most companies have done a bit of strategy and a bit of execution. Let’s connect the dots and strengthen your go-to-market capabilities.

Learn

The central tenets of strategic product marketing by downloading my playbook.

Tablet on a desk displaying a presentation slide about product marketing in B2B life science, with a DNA strand graphic and a microscope in the background.

  • We spent many years working with marketing experts in an effort to convey our sophisticated tools to an ever-evolving scientific audience. It wasn’t until Avi joined our team that those ambitions were fully realized.

    Regan Baird, PhD, Chief Research Solutions Officer at Visiopharm

  • Avi was able to quickly learn about the industry as a whole and how our products are able to serve our customers’ needs within this industry. He also demonstrated the ability to synthesise often highly complicated and technical information and make it palatable to the target group.

    James Haile, PhD, Field Application Scientist at ChemoMetec

About

Facilitator. Strategist.
Operator. Partner.

At one point in time, I was that “self-taught” marketer with a scientific background. I studied biomedical sciences for my masters degree, and learned how to use different tools to create demand, and generate leads… which everyone wants.

But I saw the same issues over and over again.

Product management did the real marketing (pricing discussions and strategy) and the marketing directors focused only on demand. Reporting only on leads, working in such teams was like drinking from a firehose, even if the company was no longer a startup.

This type of marketing only works when three assumptions are true: the pricing is competitive, the product fulfills a real need, and the distribution strategy matches how customers want to buy.

After receiving formal training in marketing, digital transformation, and finance at IMD and from multiple roles in the industry, I launched KlarBio, to make going to market more systematic, practical, and capable.

‘Klar’ means clear and finished in Swedish, attesting to my committment to provide deliverables on time and proactively and bring clarity to driving growth.

As a product commercialization partner, I facilitate discussions between teams that think in diverse ways, from engineering, to scientists, to sales. As a strategist, I collate information, clarify plans, and gently suggest ways to support the product vision. And as an operator, I don’t just hand off pretty slides. I do the work and finish what we started.

This is the core to the KlarBio philosophy. The word “klar” means clear and finished in Swedish.

A man in a white shirt and dark jeans standing on a dock by a body of water, with an industrial city skyline in the background, including a tall smokestack.

-Avi Saha, Founder and Managing DIrector

MSc in Integrative Medicine Research
Certification in Marketing Strategy from IMD

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Common Challenges in Marketing Life Science Tools
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