Building the marketing engine TechBio startups need to gain traction
I work with software and hardware companies selling tech to life science companies to align product strategy to marketing execution. As a product marketing facilitator, I work alongside founders and CEOs to build marketing processes from scratch and steadily build a mature function.
Sound relevant? Let’s uncover your marketing gaps.
Fragmented strategy is stalling your sales.
When commercial teams don’t align, sales and marketing say different things to different people, creating a confused marketplace with buyers that don’t understand your product or service’s value.
Bridging the gap requires market readiness, a key concept most skip over today.
Executing faster with AI tools will only accelerate your progress. . . to no where.
Stop tweaking your booth design. Stop writing content no one reads. You need to be crystal clear on your target market if you’re still developing product-market-fit. Life science needs specific, targeted, personalized marketing to attract buyers in highly niche marketplaces.
The challenge in marketing today are no different than they were 129 years ago when the concept of the “funnel” was introduced. The challenges you can’t skip over include:
Defining target markets
Choosing the right KPIs to monitor
Understanding what you’re up against in real-time
Speaking to customer needs before mentioning product features
Don’t be that company that’s still a “scale-up” after 15 years and changing out CEOs like substitute teachers.
With solid product marketing in place, here’s what you can expect
The KPIs we set make some logical sense. The path to achieving them and the business value they have is abundantly clear.
A clear understanding of the customer journey and touchpoints your prospects are going through.
The tactical plan to reach customers throughout these touchpoints, and the resources you’ll need.
An experienced product communicator ensures consistency and relevance across all channels.
You stay on top of tools that make marketing and design easier, until you can hire a specialist.
Marketing campaigns and launch materials are based on processes we establish, so you’re not pulling your hair out before each major announcement.
Prospects start coming to you.
The first step is to align commercial teams. Then storytelling that extends your reach.
I’ve seen companies waste years and millions of euros on marketing because people aren’t aligned. What is the purpose of execution without understanding?
Marketing isn’t sending newsletters and writing content; it’s the way great services and products build companies.
The world is moving fast, and we can’t risk falling behind.
Let’s get your product or service to be loved, recommended, and evangelized with excellent product marketing.
Get the Playbook
For achieving product-market-fit faster and accelerating sales velocity with product marketing.
How it works
My approach involves a diagnosis of your marketing readiness and providing a bespoke plan based on the following 4 phases of the KlarBio™ method. The strategy takes into consideration your needs as well as our assessment. The engagement lasts about 6-8 months and concludes with fractional leadership.
Scientific Strategy
INTENSIVE
Phase I
Phase II
The most important step of marketing is to understand where to play. Based on market research and data from customers, phases I and II will establish your playbook for commercial success. Phase I involves understanding the market and ideal customer. Phase II involves honing product positioning and messaging.
Scientific Strategy
ACTIVATION
Phase III
Once you understand your market and customer segments, it’s time to hone your go-to-market plan by mapping the customer journey and developing execution-readiness. Includes sales enablement collateral, customer journey map, a content calendar, and a realistic plan to grow your marketing team.
Scientific Marketing
Execution
Phase IV
It’s time to take massive action. With full-stack product and content marketing services, you will get thought leadership content, SEO/GEO, and fractional marketing leadership for your growing team. I’ll provide support to train, hire, and build processes that help you understand what’s working and what’s not in marketing.
About
Facilitator. Strategist.
Operator. Partner.
Product marketing is the crux of gaining commercial traction. It’s the process by which technical founders, CXOs, and commercial strategy leaders decide how to win in the marketplace. With my framework, I make this process simpler for smaller firms ready to start marketing on the right foot (you can find it in my playbook).
As a product marketer, I facilitate discussions between teams that think in diverse ways, from engineering, to bench scientists, to sales. As a strategist, I collate information, clarify plans, and gently suggest ways to support the product vision. And as an operator, I don’t just hand off pretty slides. I do the work and finish what we started.
This is the core to the KlarBio philosophy. The word “klar” means clear and finished in Swedish.
Who KlarBio Serves
My services are ideal for startups as well as companies who are facing challenges in launching new products or communicating them. An initial assessment can reveal what the easy fixes are and reveal a more detailed plan.
Background
Passionate about improving health, I studied kinesiology and neuroscience at the University of Maryland, College Park, where I wrote my senior thesis on the social impact of breast cancer awareness campaigns and the marketing behind them. At the time, I was wholly dedicated to understanding how to prevent chronic diseases, and pursued a doctorate in naturopathic medicine and a masters of science in integrative medicine research at the National University of Natural Medicine. There, I investigated the potential anti-inflammatory effects of berberine, a naturally occuring alkaloid, on white blood cells. After my studies, I learned the fundamentals of digital marketing tools, search engine optimization, and contributed to marketing strategies at numerous life science tools companies and service providers. I completed formal training in marketing at IMD and am enrolled in an executive certificate in digital acceleration, which includes studies in finance and digital transformation. I enjoy table tennis and spend most of my free time juggling parenthood and building KlarBio.
-Avi Saha, Founder and Managing DIrector
MSc in Integrative Medicine Research
Certification in Marketing Strategy from IMD
What phase are you in?
Most companies have done a bit of strategy and a bit of execution. To best help you, I aim to understand your situation before proposing a way of working together that works best for you.
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