Our Origins

My journey to life science marketing

Storytelling was my entry to marketing. I started writing scientific blogs during my undergraduate studies and dove headfirst into the world of digital marketing after my master’s studies, instead of pursuing a career in academia or industry.

During those formative years, I built websites, email nurture sequences, designed infographics, wrote blog articles, built lists, and sold digital products within the consumer healthcare space.

Establishing a career in Sweden

In 2022, I moved across the Atlantic to Sweden, where I began working with clients including Miltenyi Biotec, to support various communication projects.

From 2023 to 2026, I was employed at 3 different life science companies, including a hardware manufacturer in the bioprocessing market, a contract research organization, and a software company. My most recent role was “scientific and product marketing manager” where I determined the positioning of a flagship product and helped train the sales team on messaging.

The marketing skills gap in B2B life science

From the 17 companies I have worked with, I have learned that it is rare for one person to understand product, science, business, and be creative, but there is value in this unique hybrid skillset.

I have provided matrixed leadership in recent roles, defined as aligning and guiding stakeholders in a larger project towards the end goal, by speaking fluently across various levels of the organization.

I identify most strongly as a marketer, but I am a commercial leader more broadly, and my goal is to transport scale ups from small, unknown firms to thought leaders in their space.