Commercializing and Scaling Life Science Tools

KlarBio is a product commercialization firm supporting life science tools companies on their path to becoming category leaders. We shape commercial strategies using real customer insight and turn it into revenue-generating and brand-building execution.

Operating globally from Lund, Sweden

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Who I’ve worked with

The Costs of Fragmented Strategy

When commercial teams don’t align, sales and marketing say different things to different people, creating a confused marketplace with buyers that don’t understand your product or service’s value.

Result: unnecessarily long sales cycles, sales blaming the marketing team, and zero accountability.

Comparison of two diagrams showing the importance of alignment in team sports. The top diagram labeled 'Without Alignment' depicts three people celebrating and a goalpost, with a curved arrow pointing to an unsuccessful goal. The bottom diagram labeled 'With Alignment' shows two people shaking hands and a goalpost, with a curved arrow pointing to a successful goal.
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Let’s answer the strategic questions that make marketing work best…

  • What do our buyers want and need?

  • Where is business coming from and how do we develop more of it?

  • How are our solutions perceived?

  • How do we compare to the alternatives?

  • What marketing strategy is best?

… and implement the right strategy across the product portfolio.

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  • Measure the right metrics

  • Reach more of the right buyers and fewer of the wrong ones

  • De-risk go-to-market with data, not a senior stakeholder’s opinion

  • Empower sales and marketing and product management with market intelligence

  • Educate and engage prospects at every touchpoint, with the right message

How we work

Based on your individual needs, we build a tailored service for your product to capture more value.

Commercial Clarity

  • Market validation

  • Market segmentation and sizing

  • Commercial viability assessment

  • Target account clustering

Commercial Narrative

  • Product positioning

  • Customer journey mapping

  • Differentiation strategy

  • Messaging across all
    touchpoints

GTM Execution

  • Launch with clarity

  • Keep marketing and sales activities reportable and results-focused

  • Improved digital presence and visibility

  • Messaging across all
    touchpoints

The first step is to align commercial teams. Then storytelling that extends your reach.

When we understand how value is defined through the lens of the customer, we can position products better and tell the right story.

The world is moving fast, and we can’t risk falling behind. So let’s make sure the value of your solutions are clear throughout the customer journey.

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Get marketing-ready

Most companies have done a bit of strategy and a bit of execution. Let’s connect the dots and strengthen your marketing org.

Learn

The central tenets of strategic product marketing by downloading my playbook.

Tablet on a desk displaying a presentation slide about product marketing in B2B life science, with a DNA strand graphic and a microscope in the background.

  • We spent many years working with marketing experts in an effort to convey our sophisticated tools to an ever-evolving scientific audience. It wasn’t until Avi joined our team that those ambitions were fully realized.

    Regan Baird, PhD, Chief Research Solutions Officer at Visiopharm

  • Avi was able to quickly learn about the industry as a whole and how our products are able to serve our customers’ needs within this industry. He also demonstrated the ability to synthesise often highly complicated and technical information and make it palatable to the target group.

    James Haile, PhD, Field Application Scientist at ChemoMetec

About

Facilitator. Strategist.
Operator. Partner.

At one point in time, I was that “self-taught” marketer with a scientific background. I studied biomedical sciences for my masters degree, and learned how to use different tools to create demand, and generate leads… which everyone wants.

But I saw the same issues over and over again.

Product management did the real marketing (pricing discussions and strategy) and the marketing directors focused only on demand. Reporting only on leads, working in such teams was like drinking from a firehose, even if the company was no longer a startup.

This type of marketing only works when three assumptions are true: the pricing is competitive, the product fulfills a real need, and the distribution strategy matches how customers want to buy.

After receiving formal training in marketing, digital transformation, and finance at IMD and from multiple roles in the industry, I launched KlarBio, to make going to market more systematic, practical, and capable.

‘Klar’ means clear and finished in Swedish, attesting to my committment to provide deliverables on time and proactively and bring clarity to driving growth.

As a product commercialization partner, I facilitate discussions between teams that think in diverse ways, from engineering, to scientists, to sales. As a strategist, I collate information, clarify plans, and gently suggest ways to support the product vision. And as an operator, I don’t just hand off pretty slides. I do the work and finish what we started.

This is the core to the KlarBio philosophy. The word “klar” means clear and finished in Swedish.

A man in a white shirt and dark jeans standing on a dock by a body of water, with an industrial city skyline in the background, including a tall smokestack.

-Avi Saha, Founder and Managing DIrector

MSc in Integrative Medicine Research
Certification in Marketing Strategy from IMD

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Common Challenges in Marketing Life Science Tools
Common Challenges in Marketing Life Science Tools

Marketing for complex life science products is beyond promotion. Crossing the chasm into revenue and traction requires getting the fundamentals right.

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