Commercializing TechBio and Life Science Tools Companies
KlarBio is a product commercialization firm helping biotools and TechBio prepare to go-to-market and generate more revenue. We assess the market so that when it is time to launch or enter new markets you have the knowledge and capabilities ready to test, learn, and iterate effectively.
We coach sales and marketing teams on product positioning and messaging, and unify the commercial front. We don’t do it all—we have a single framework based on tested methods and marketing research that we adapt based on your needs.
For teams who have a solid strategy in place, we then build customer education programs to engage your target market across the buyer journey.
Operating globally from Lund, Sweden
Who I’ve worked with
The Costs of Fragmented Strategy
When commercial teams don’t align, sales and marketing say different things to different people, creating a confused marketplace with buyers that don’t understand your product or service’s value.
Result: unnecessarily long sales cycles, sales blaming the marketing team, and zero accountability.
Back to the drawing board.
Let’s answer the strategic questions that make marketing work best…
What do our buyers want and need?
Where is business coming from and how do we develop more of it?
How are our solutions perceived?
How do we compare to the alternatives?
What marketing strategy is best?
… and implement the right strategy across the product portfolio.
Measure the right metrics
Reach more of the right buyers and fewer of the wrong ones
De-risk go-to-market with data, not a senior stakeholder’s opinion
Empower sales and marketing and product management with market intelligence
Educate and engage prospects at every touchpoint, with the right message
How we work
The first step is an assessment to uncover go-to-market or strategic marketing gaps. From there, we design an engagement between Phases I-IV of the KlarBio method that fits your needs. These engagements cover the following areas.
Generate customer insights and act with more clarity.
Voice of customer and market research
Customer segmentation
Understanding buyers
Commercial Clarity
Close the positioning gap with the right message.
Value proposition development
Messaging house
Competitive positioning
Competitor-Proof Positioning
Understand how customers engage.
Discover new touchpoints
Reach buyers deliberately
Leverage the highest value opportunities
Customer Journey Mapping
Implement strategy with less hand-holding.
Training and exercises
Sales enablement collateral
Week-by-week marketing plan
Strategy Activation
Create demand through storytelling.
SEO/AEO and thought leadership
Ads, emails, content
Fractional leadership
Attract & Acquire
Build the “always on” marketing engine
Marketing tool stack setup
AI workflows
Data and performance analysis
24/7 Marketing Ops
CEOs and CBOs
For early-stage startups where the CEO is responsible for sales and marketing, I offload tasks and guide their teams on commercial strategy: market segmentation, customer segmentation, the customer journey, and messaging strategies.
Who I Help & How
CCOs and Chief Marketing Offers to Directors of Marketing
CCOs and marketing leaders may need support in two ways: clarity into what marketing activities to employ to start generating more leads and building brand awareness, or a more refined product narrative that is accurate but also compelling. This also includes sales enablement and coaching.
Strategy and Product Leaders
We support the development of the product roadmap by looping in customer insights, gleaned through calls or primary interviews. This is part of our voice of customer capabilities, a core element of product marketing. If your product teams are blending product management with strategic marketing, this may help.
The first step is to align commercial teams. Then storytelling that extends your reach.
When we understand how value is defined through the lens of the customer, we can position products better and tell the right story.
The world is moving fast, and we can’t risk falling behind. So let’s make sure the value of your solutions are clear throughout the customer journey.
Get marketing-ready
Most companies have done a bit of strategy and a bit of execution. Let’s connect the dots and strengthen your marketing org.
Learn
The central tenets of strategic product marketing by downloading my playbook.
About
Facilitator. Strategist.
Operator. Partner.
I bring 9 years of experience in creating marketing excellence in life science. Having worked with large companies like Miltenyi Biotec and supporting the pre-revenue startup, I advise founders and commercial leaders on implementing the right product and marketing strategies based on their situation and do the work to drive customer acquisition and growth while building brand equity.
With a MSc in the biomedical sciences and executive education in digital acceleration at IMD, I am passionate about shaping and commercializing the technologies that improve the trajectory of disease.
I have supported companies selling high-tech solutions across the pharma value chain, from discovery to market access, helping over 17 companies as an employee and a consultant.
As a product commercialization strategist, I facilitate discussions between teams that think in diverse ways, from engineering, to scientists, to sales. As a strategist, I collate information, clarify plans, and gently suggest ways to support the product vision. And as an operator, I don’t just hand off pretty slides. I do the work and finish what we started.
This is the core to the KlarBio philosophy. The word “klar” means clear and finished in Swedish.
-Avi Saha, Founder and Managing DIrector
MSc in Integrative Medicine Research
Certification in Marketing Strategy from IMD
Get monthly marketing insights
Read more
