Commercializing Life Science Solutions Across the Pharma Value Chain

KlarBio is an end-to-end product marketing partner for life science tools companies in TechBio, HealthTech, and Deep Tech. We generate insights, perform market reserach, align teams, and educate scientists about the problem your solutions solve.

Result: Getting technologies and products that improve lives make the impact they truly can.

If your commercial function is misaligned and marketing isn’t working as expected, get in touch.

Operating globally from Lund, Sweden

Let's talk about your marketing goals ⟶

2x

Increase in SQLs

80%

Lower cost per lead

50%

Fewer headaches*

*More or less

8x

Faster content velocity

The Costs of Fragmented Marketing Strategy

When commercial teams don’t align, sales and marketing say different things to different people, creating a confused marketplace with buyers that don’t understand your product or service’s value.

Result: unnecessarily long sales cycles, sales blaming the marketing team, and zero accountability.

Back to the drawing board.

Let’s answer the strategic questions that make marketing work best…

What do our buyers want and need?
What opportunities have we not explored?
How are our solutions perceived?
Where is business coming from and how do we develop more of it?
How can we shorten sales cycles?
What workflows will improve communication and understanding?

… and implement the right strategy across the product portfolio.

Measure the right KPIs and understand the true impact of marketing tactics
Lower customer acquisition costs by using the right approach
Improve sales conversations with the right narrative
Generate inbound leads through better content digitally
Reach more of the right buyers

At KlarBio, we answer the unanswered questions together, facilitating epiphanies and unearthing direction.

How we work

Every situation is unique, and I tailor my approach around the go-to-market gaps at your organization. You receive a data-backed plan to complement and strengthen your existing activites.

Generate customer insights and act with more clarity.

Voice of customer and market research
Customer segmentation
Understanding buyers

Commercial Clarity

Close the positioning gap with the right message.

Value proposition development
Messaging house
Competitive positioning

Competitor-Proof Positioning

Understand how customers engage.

Discover new touchpoints
Reach buyers deliberately
Leverage the highest value opportunities

Customer Journey Mapping

Implement strategy with less hand-holding.

Training and exercises
Sales enablement collateral
Week-by-week marketing plan

Scientific Strategy Activation

Create demand through storytelling.

SEO/AEO and thought leadership
Ads, emails, content
Fractional leadership

Attract & Acquire

Build the “always on” marketing engine

Marketing tool stack setup
AI workflows
Data and performance analysis

24/7 Marketing Ops

The first step is to align commercial teams. Then storytelling that extends your reach.

When we understand how value is defined through the lens of the customer, we can position products better and tell the right story.

The world is moving fast, and we can’t risk falling behind. So let’s make sure the value of your solutions are clear throughout the customer journey.

Get marketing-ready

Most companies have done a bit of strategy and a bit of execution. Let’s connect the dots and strengthen your marketing org.

Learn

The central tenets of strategic product marketing by downloading my playbook.

We spent many years working with marketing experts in an effort to convey our sophisticated tools to an ever-evolving scientific audience. It wasn’t until Avi joined our team that those ambitions were fully realized.

Regan Baird, PhD, Chief Research Solutions Officer at Visiopharm
Avi was able to quickly learn about the industry as a whole and how our products are able to serve our customers’ needs within this industry. He also demonstrated the ability to synthesise often highly complicated and technical information and make it palatable to the target group.

James Haile, PhD, Field Application Scientist at ChemoMetec

About

Facilitator. Strategist.
Operator. Partner.

As the bridge in any life science organization, I assemble different ideas into a coherent narrative, navigating through conflicts to arrive at assent.

I speak the language of business and science while bringing creative suggestions to the table.

For any service or high-tech product, there are reproducble methods to commercialize them. I believe there should be less guesswork in marketing, not only so that the function becomes more revenue-accountable, but so that it is respected more.

Product marketing in particular is the crux of gaining commercial traction. It’s the process by which technical founders, CXOs, and commercial strategy leaders decide how to win in the marketplace and build companies off winning solutions.

As a product marketer, I facilitate discussions between teams that think in diverse ways, from engineering, to bench scientists, to sales. As a strategist, I collate information, clarify plans, and gently suggest ways to support the product vision. And as an operator, I don’t just hand off pretty slides. I do the work and finish what we started.

This is the core to the KlarBio philosophy. The word “klar” means clear and finished in Swedish.

-Avi Saha, Founder and Managing DIrector

MSc in Integrative Medicine Research
Certification in Marketing Strategy from IMD